TL;DR
MyProtein's Impact Whey offers solid protein content at competitive prices with excellent flavour variety. Mixability is generally good, though some flavours disappoint and recent price increases have dented its value proposition. Still a reliable choice for most lifters.
Table of Contents
I'll be straight with you: I've been putting MyProtein's Impact Whey through its paces for the better part of five years now. As someone who's guided hundreds of athletes through their nutrition journeys, I've learnt that finding the right protein powder isn't just about macros - it's about sustainability, taste, and whether your athletes will actually stick with it.
The Flavour Journey 🍓
Let me start with the elephant in the room: flavours. MyProtein offers more varieties than you can shake a shaker bottle at, and I've tried most of them. Some are absolute winners, others... well, let's just say they've taught me valuable lessons about impulse buying.
The Champions:
- Vanilla: My go-to for versatility. Mixes brilliantly with everything from porridge to smoothies
- Strawberry Cream: Tastes like a proper milkshake - even my fussiest clients love this one
- Chocolate Smooth: Rich without being sickly, though it can get a bit much if you're having it daily
- Cinnamon Danish: An unexpected gem that tastes like liquid cinnamon rolls
The Disappointments:
- Cookies & Cream: Started well but became nauseating after a few servings
- Maple & Pecan: Genuinely undrinkable - I couldn't finish the bag
- Hokkaido Milk: Artificial mess that bears no resemblance to milk
Here's what I've learnt: stick to the classics or go for the 250g sample bags first. Trust me, being stuck with 5kg of something that tastes like regret is not fun.
Mixability & Texture
This is where Impact Whey genuinely shines. Unlike some competitors that require a blender to avoid lumps, this powder dissolves surprisingly well with just a standard shaker bottle. I typically use 200-250ml of liquid per scoop, and it creates a smooth, creamy consistency without that gritty aftermath some proteins leave behind.
Top tip: Add liquid first, then powder. Saves you from those stubborn clumps that stick to the bottom.
The texture varies slightly between flavours - unflavoured and vanilla tend to mix the smoothest, whilst some of the more complex flavours (looking at you, birthday cake) can be a bit thicker.
Nutritional Profile & Results
Each 30g serving delivers roughly 22g of protein, depending on the flavour. The unflavoured version edges out the flavoured varieties slightly - 21g versus 22g - which adds up over time if you're serious about your protein targets.
The macros stack up well:
- Protein: 22g per serving
- Calories: 114 (very reasonable)
- Carbs: 2.7g
- Fat: 1.8g
As a whey concentrate, it's not the fastest-absorbing protein available, but for most recreational lifters and even competitive athletes, the difference is negligible. I've seen consistent muscle recovery and growth in clients using this as their primary protein source.
Value Proposition (The Awkward Bit)
Right, let's address the massive elephant that's been trumpeting in the corner: price increases. MyProtein used to be the undisputed champion of affordable protein. Not anymore.
What once made this product a no-brainer recommendation has become its biggest weakness. The price has roughly doubled over the past couple of years, making it competitive with premium brands that were previously in a different league entirely.
That said, if you catch it during one of their frequent sales (and there's almost always a sale), it still represents decent value. Just don't expect the bargain-basement prices that made MyProtein famous.
The Unflavoured Option
Can we talk about unflavoured for a moment? It's genuinely underrated. At 21g protein per serving and zero artificial sweeteners, it's clean, versatile, and doesn't mess with whatever you're mixing it into. Perfect for those who get bored of the same flavour or want to control their own taste profile.
Mixes beautifully with milk (tastes like slightly creamier milk), works in porridge without overpowering it, and means you're never stuck with a flavour you've grown tired of.
Real-World Application
I've recommended this protein to everyone from weekend warriors to semi-professional athletes. The feedback has been consistently positive, particularly around taste and mixability. Several clients have mentioned improved recovery times, though that's likely more down to hitting their protein targets consistently than any magic in the powder itself.
Where it works best:
- Post-workout recovery shakes
- Breakfast protein boosts (porridge, smoothies)
- Between-meal protein top-ups
- Baking (vanilla and unflavoured work brilliantly in protein pancakes)
Whey protein supplementation during resistance training augments lean body mass and strength gains in young adults when consumed as part of a balanced diet.
(Devries & Phillips (2015)
Quality Control & Consistency
In five years of regular use, I've had maybe two bags that seemed off - one that didn't mix properly and another that tasted different from usual. For a brand moving this much volume, that's pretty impressive consistency.
The packaging has improved over time too. The resealable bags work well and take up less cupboard space than the plastic tubs many competitors use.
Final Verdict
Impact Whey remains a solid choice, though it's lost some of its shine due to pricing. The flavour range is genuinely impressive (when you pick the right ones), mixability is excellent, and the nutritional profile does exactly what it says on the tin.
Would I recommend it? Yes, but with caveats. If you can get it on sale, it's still competitive. If you're paying full price, there are arguably better options available for similar money.
The unflavoured version deserves special mention - it's probably the best value in their entire range and the most versatile.
